Upcoming Event in Cannes Lions: The Package Is The Channel – How FMCG Brands Are Turning Every Product Into a Direct Consumer Touchpoint
FMCG Guys Live at Cannes: The Package Is The Channel
Date: June 23, 2025
Location: La Résidence Cannes, 69 Rue Félix Faure, Cannes, France
AuraVeo is delighted to be joining FMCG Guys Live at Cannes for an afternoon of discussions exploring the future of consumer goods, retail, brand building, and consumer engagement.
The event brings together senior leaders from some of the world’s most recognised brands to discuss how consumer expectations, technology, commerce, and connected experiences are reshaping the industry.
Our programme includes:
The Package Is The Channel: How FMCG Brands Are Turning Every Product Into a Direct Consumer Touchpoint
Sandra Wagner
Chief Executive Officer, AuraVeo
Roisin Devine
European Senior Digital Manager, Pringles, Kellanova
Amy Andrews
President, Mars United Commerce
The discussion will explore how connected packaging, digital identities, AI-powered engagement, and evolving consumer expectations are transforming products into powerful communication and engagement channels.
As brands seek new ways to build direct relationships with consumers, packaging is becoming much more than a container. It is becoming a gateway to personalised experiences, transparency, loyalty, and measurable engagement.
Join us in Cannes as industry leaders share insights into the future of consumer engagement and the evolving role of products in the digital economy.
Register here: Registration Link
